From tradition to technology: The evolution of sports betting in South Africa The Mail & Guardian

Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR. And, according to yearly statistics, over 30% of the entire population places bets on sports every single day. It is no surprise then that Nigerians spend over $2-billion every year on sports betting.

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Online gambling is prohibited if practiced through a South African based platform. It is uncertain whether this type of gambling will ever become legal in South Africa. The more you know about the sport, the better your chances of making a successful bet. For beginners who are just starting to devote their time to betting, betting tips are available on the Internet. Parimatch also contributes to the development of betting in Africa – on the bookmaker’s website you can easily find information on how to bet and win every day.

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After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

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All knowledge and skills are gained with experience, but the bookmakers themselves are interested in helping newcomers get used to it faster. Among the popular bookmakers in Africa is the famous Parimatch, which allows you to place bets on popular world events, as well as African championships and competitions. The rules for betting and winning on sports are the same for the African target audience as for the rest of the bettors. Digital credit and specifically mobile money credit has grown leaps and bounds since they were introduced in East Africa.

The hidden costs of SA’s gambling crisis

In South Africa, gambling is heavily regulated by the National Gambling Act, No. 7 of 2004 and the National Gambling Board, as well as provincial gambling regulations. Gambling and betting companies therefore hold operating licences with provincial gambling boards. These regulations distinguish between online gambling and online betting.

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We offer a Self Check Quiz that will allow you to determine whether you have a gambling problem. Many African countries still have low levels of financial inclusion, with a significant proportion of the population lacking access to traditional banking services. This presents a challenge for iGaming and betting operators who rely on traditional payment methods. The lack of clear and consistent regulatory frameworks for iGaming and betting in many African countries presents a significant challenge for the industry.

This report covers casino gambling, limited payout machines (LPMs), betting (horse racing and sports), bingo and the National Lottery. They make the betting experience more engaging with live betting options, allowing you to place wagers as the fight progresses. In January, DStv’s parent company officially entered SA’s sports betting market with a new platform, using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market. Of particular importance for South Africa has been the rise of mobile sports betting apps. Some 92% of South Africans own a cellphone with around a third (26.3 million) owning a smartphone.

• If you’re wondering whether sports betting and online gambling is legal in South Africa, you’ve come to the right place.
• By aligning its services with the interests of South African bettors, Betway established a strong foothold in the market.
• If we mix it with 1.3 billion inhabitants of which around 40 percent is under the age of 15, and a median age of only 19.7 years, we will receive a greatly seductive and profitable market for sports SA bookmakers.
• In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.
• Online gambling is prohibited if practiced through a South African based platform.

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While sports betting has become increasingly normalised, concerns persist regarding its potential negative consequences, such as problem gambling and addiction. Efforts by the Betway app and other conscientious platforms promote responsible gambling behaviour and provide support services for those affected by gambling-related harm, and have become essential components of the evolving landscape. GRIPP Advisory has a vast amount of collective experience in providing advisory services to the gambling industry of South Africa and other African countries. It’s crucial to remember that while online sports betting is legal, online casinos and other forms of interactive gambling remain restricted. While traditional sports such as soccer, rugby and cricket will likely be mainstays of the sports betting sector for some time to come in South Africa, a growing number of niche sports are attracting bettors too. Whether it’s table tennis, darts, mixed martial arts, or the rise of celebrity boxing bouts, all have attracted growing interest from punters.

If you’re wondering whether sports betting and online gambling is legal in South Africa, you’ve come to the right place. We’re about to help you gain a better understanding of the history of sports betting and also clear up any confusion about a number of the rules currently in place. From the very beginning, the country has put rushing limitations on gambling (including sports betting) since 1673.

• Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence.
• One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.
• If you’ve already submitted your documents you can email to check the status of your account.
• Both BetGames and Evolution Live Dealer Games are fully licensed in South Africa and hence playing these games is safe and legal.

Future prospects

As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

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They could improve, though, like by adding more live fight streams or simplifying things for beginners. Each sport has its uniqueness, affecting how bets are structured and odds are calculated. Boxing, for instance, often involves more strategic and tactical exchanges, leading to fewer knockouts and more decisions compared to MMA.

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• The NGB’s strategic intent is to sustain and grow its regulatory capability to position South Africa as the pre-eminent jurisdiction with an exemplary and effectively regulated gambling industry.
• Basketball is also popular with South African punters and is appealing to bettors who have the appetite to risk more per bet.
• Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff.
• This has resulted in a fragmented market with varying levels of legal and regulatory oversight.
• Second, there are more and more sports betting sites available to South Africans.
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Recognizing the burgeoning potential of the South African betting industry, Betway strategically tailored its offerings to resonate with local preferences. This approach involved a deep understanding of the nation’s rich sporting culture, particularly its passion for football, cricket, and rugby. By aligning its services with the interests of South African bettors, Betway established a strong foothold in the market. Senzo Tsabedze’s vision and leadership are guiding Afrirent Holdings towards a future of success, innovation, and positive impact in the West African market. With more people betting online, security is a major issue for bettors from South Africa.

• These days the best online betting sites do not only offer you sports and lotteries to bet on.
• There are currently nine boards in South Africa who are able to license online betting sites.
• Individuals, internet service providers, casino sites and banks processing payments for online gambling are risking a R 10 million fine or 10 years of imprisonment.
• The full list of free bets and welcome bonus offers are listed on this page above.
• There was huge growth in the popularity of rugby in 2023, growing by almost 100% compared to the two preceding years.
• This sport has grown by 75% since 2022 and is popular amongst people who are willing and able to risk larger amounts per bet, around R700 per bet.
• To diversify and enrich its platform, Betway has engaged in strategic collaborations with leading gaming content providers.
• Particularly if you want to cash out your gains, quick withdrawals and deposits are also absolutely vital.
• In Kenya 54% of active mobile money users have an outstanding mobile money loan while the figure is 60% in Tanzania.

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“Gambling is not a reliable source of income, and without careful management, it can lead to serious financial setbacks. By increasing financial awareness and promoting responsible gambling, we can help people make informed decisions and avoid unnecessary financial risks,” Manyike concluded. For those who feel their gambling habits might be affecting their financial well-being, Manyike advises seeking support. “The South African Responsible Gambling Foundation offers free and confidential counselling services,” he added. Additionally, professional counsellors who specialise in gambling addiction can provide guidance.

Currently, South Africa is by far the most developed online betting market on the continent, with several financial experts expecting its gross revenue to surpass $2.3-billion by the end of 2022. While mobile penetration is high, internet access is still limited in many parts of Africa. This can be a barrier to entry for iGaming and betting operators who rely on the internet to deliver their services. Many African countries are currently revising their regulatory frameworks for iGaming and betting, with the aim of creating a more conducive environment for the industry. This presents an opportunity for iGaming and betting operators to enter new markets and expand their operations in the region. Gamification, or the incorporation of game-like elements, such as competition, points, rewards, and interactive features, into non-game contexts, can help reverse that.

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This ideally can be led by the regulatory authorities from the East African countries and hopefully this will encourage good credit lending practices and better consumer education. From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups. It was not a main stream activity but mainly confined to casinos with expatriates and elites making up the bulk of their customers (1). There were also national lotteries mostly having the general public as users running in the East African countries which people bought tickets and wait for the draws to see if they won. Now being able to place wagers on mobile phones there has been an explosion of the popularity of sports betting.

Furthermore improving accessibility and convenience for users is having a specific mobile app for iOS and Android smartphones. Anyone looking for somewhere to place their sports bets should look for a licensed online betting site. There are currently nine boards in South Africa who are able to license online betting sites.

In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, adding an extra layer of excitement and engagement. In recent years, the betting industry in South Africa has evolved greatly, with the introduction of online betting and gaming. This has allowed people to place bets and play casino style games from the comfort of their own homes, without the need to visit a physical racetrack or casino. Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry. These days the best online betting sites do not only offer you sports and lotteries to bet on.

Casino gross gambling revenues declined for the first time since 1997 reflecting the tough economic conditions and the impact of illegal gambling. Betway places a strong emphasis on responsible gambling, ensuring compliance with local regulations and promoting safe betting practices. The company is accredited by international testing agency eCOGRA and supports the Responsible Gambling Trust, reflecting its dedication to ethical operations. This commitment has fostered trust and loyalty among its user base, establishing Betway as a reputable and reliable platform in the South African betting industry. With so many bettors preferring to gamble online, South Africa’s online sports betting market has expanded remarkably in recent years. There have been numerous attempts over the years to make online casinos legal.

Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

Unlike boxing, which focuses solely on punches, MMA incorporates striking, grappling, and ground fighting, influencing how odds are set and bets are made. The local market is dominated by Betway, Hollywoodbets, PlayaBets and Easybet. Slots and Aviator are growing rapidly, both at over 100% per annum, and stand to become the games of preference to the average person in SouthAfrica. SportsBoom brings you all the best of SA rugby, from the latest news to exclusive interviews.

This partnership marked Play’n GO’s first foray into South Africa, expanding Betway’s gaming portfolio and offering users a wider array of entertainment options. Resolving any problems bettors could run across on the site depends on good customer service. Depending on live chat, email, or phone, reliable help enables quick resolution of any questions or issues. For users who place bets across live events in various time zones, 24-hour customer assistance is very helpful. In this regard, the gambling industry is currently much like the retail industry of South Africa, which is also showing promising signs of growth despite the economic slowdown that the whole country is experiencing. At any rate, optimism has returned to the South African economy, as most top executives are confident in the country’s future, and are temping up their plans for investment.

South African government statistics reveal that more than 50 percent of South African adults place sports bets on an ongoing basis. In spite of different religion, language, age, social status, race, culture or political views, people all over South Africa have 1 mutual thing – they are wild sport fans. premier zone bet If we mix it with 1.3 billion inhabitants of which around 40 percent is under the age of 15, and a median age of only 19.7 years, we will receive a greatly seductive and profitable market for sports SA bookmakers. Fraudsters use stolen credit card details to top up their account, which means using illegitimate money to pocket real wins. In South Africa, banking institutions have uniform online payment systems and have implemented 3D security which requires the entering of a one-time password (“OTP”).

The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively. This is our list for ensuring you make the most of any sport bets you place on some of the most popular sports in South Africa.The reality is that online sports betting has changed the way we all engage with our favourite sports. The convenience ease with which we are able to place bets is incredible and anyone can now get involved! Our team has outlined the best online betting sites for you to consider.Note, our suggestions based on a particular sport does not indicate that the sportsbook is exclusively offering those sports. All of our suggested betting sites cover almost every sport and punters are encouraged to use those which they find most comfortable.