Betting is gaining popularity in Africa The Mail & Guardian

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betting in africa

145 million active accounts versus 298 million globally, USD 1.7 billion in transactions volume versus 2.4 billion globally and 26.8 billion in transaction value versus 40.8 billion globally (4). This act established various provincial gambling boards responsible for licensing and regulating betting operators. Many African countries still have low levels of financial inclusion, with a significant proportion of the population lacking access to traditional banking services. This presents a challenge for iGaming and betting operators who rely on traditional payment methods.

There needs to be a consideration for the local audience, what they want to bet on and how they will make use of our platform” concludes Chelin. “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin. “American sports have seen a steady rise in interest in South Africa with events like the Basketball African League and the NFL Experience bringing fans closer to these sports.

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Casino income from the group’s four largest urban casinos increased by 2.2%, while smaller regional casinos faced challenges. Hospitality income from resorts and hotels grew by 12.3%, but Sun Slots income fell by 4.3% to R686 million, prompting management to implement initiatives to reverse the decline. Goldrush Holdings achieved strong growth in its online gaming division, with gross gaming revenue rising 102% from R57 million to R115 million in six months.

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For the first nine months of 2024, profit rose 33.8% to €48.5 million, with adjusted EBITDA at €212.2 million and cash reserves climbing to €296.6 million. Monthly active customers grew 17% to 4.7 million, prompting the company to raise its FY2024 ex-US adjusted EBITDA forecast to over €345 million. Betting dominated with 60.5% of GGR (R35.9 billion), followed by casinos at 29.3% (R17.4 billion), limited-payout machines (7%, R4.1 billion), and bingo (3.2%, R1.9 billion). The Western Cape led regional contributions with 31.7% of GGR, ahead of Gauteng (22.1%) and Mpumalanga (21.9%). The truth is that reputable online sportsbooks are happy to pay out large wins. This is an example of why it is important to check that the site is licensed.

Betting Jobs in South Africa

Africa is considered a technology-limited continent, which means it is cut off from the rest of the online world. However, the situation has changed dramatically in recent years thanks to the rapid development of Internet connectivity in Africa. More than two-thirds of African people have access to high-speed mobile Internet today. All this greatly expands the possibilities of participating in international online sports betting, as well as allows you to place bets on your favourite African teams. Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12). Digital credit makes this activity possible or significantly reduces the friction in the process.

Fortunately, for players, the government has established laws and regulations to ensure only docile casinos and betting sites can offer their services in South Africa. More betting establishments are continuing to appear on the horizon, meaning the industry will keep broadening, according to its high demand. After all, we can make a prediction that it has come from the times of gladiator games or even earlier.

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Examining this journey illuminates the intersection of tradition and innovation in one of Africa’s burgeoning gambling markets. Marshalls World of Sport has given a suggestion on the most profitable odds on Horse Racing, Sports and Lucky Numbers for more than 50 years . The Company has developed to become one of the most trustworthy and fast-moving bookmaking groups in South Africa. Marshalls World of Sport gives the opportunities of placing bets on Horse Racing and international sporting events using different ways such as internet, mobile phone and even several cash outlets. With so many different games and sports to bet on, it is easy to find your preferred niche. 1Win offers everything from virtual games to live sports, blending innovation with accessibility to accommodate every betting style.

  • Strong performances in Europe and Canada offset declines in the Middle East and Asia-Pacific, while its iGaming division, Spin, earned €163.5 million, with North America contributing 68% of that figure.
  • After testing the bonuses across a few key factors, I’ve narrowed it down to 10bet, Betfred, and BetShezi as the top South African gambling sites offering the best deals and promotions.
  • With the market projected to reach $11.42 billion by 2032, investors have a unique opportunity to tap into a dynamic sector poised for substantial returns.
  • Many sportsbooks offer bets on football, basketball, tennis, and horse racing, along with esports and entertainment events.
  • This guarantees that the site runs under tight policies, therefore offering bettors a safe and secure environment.
  • Casino income from the group’s four largest urban casinos increased by 2.2%, while smaller regional casinos faced challenges.
  • With statistics indicating that the average gambler participates in three types of gambling activities multiple times a month, it’s evident that gambling holds a significant place in the lives of many South Africans.

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  • BetGames are live lucky draw games that combine traditional fixed odds betting with lottery and live dealers.
  • Bookmakers with the best odds, generous bonuses, customer service, live streaming, and quick withdrawals receive high ratings.
  • We’ve done the legwork for you, and these are our choices for placing the best sports betting in SA.
  • Borrowers tend to be young urban males with 54% in Kenya and 64% in Tanzania.
  • Well, first of all, as we said above, people are always glad to feel the risk and desire of victory.

Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. In the US, the industry has seen a major boost as the market has become more liberalised. Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia. In June 2021, the group paid $281.5m to increase its stake in BetKing, a digital and sports entertainment platform that focuses on Africa, to 49%. Blue Lake Ventures, which traded as BetKing, subsequently changed its name to KingMakers.

Ultimately, in a nation as obsessed with sports as South Africa, sports betting will likely keep growing. AI worsens the problem by exploiting user behavior with targeted promotions, personalized game features, and “near miss” strategies to keep players hooked. Like Africa’s digital financial revolution, digital gambling’s rise is driven by similar factors but plagued by regulatory gaps and fintech misuse, risking consumers’ financial health through exploitative practices. Despite a 20.3% drop in Q3 profit due to an €11.5 million adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) loss in the US, Super Group achieved record revenue of €402.9 million. The company’s ex-US adjusted EBITDA reached €95.3 million following its exit from the US sports betting market, driving a 59.8% year-on-year increase in total adjusted EBITDA to €83.9 million.

  • Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.
  • Now its third year, the report surveyed operators, game developers, technology providers, media professionals and affiliate marketers in North America, Europe, South America, the Asia-Pacific region and Africa.
  • Therefore, a mobile-friendly fast loading site is mandatory for accessibility and a great betting experience.
  • In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated.
  • Goldrush Holdings achieved strong growth in its online gaming division, with gross gaming revenue rising 102% from R57 million to R115 million in six months.
  • From my experience, keeping an eye on a few simple factors makes all the difference.
  • Betting grew by 51.2%, driven by sports and horse racing, while casinos showed marginal growth (0.1%).

The most common reasons for the digital credit borrowing given by the participants is household needs and business purposes put at 35% and 37% respectively in Kenya and 37% and 31% respectively in Tanzania. The Legal LandscapeThe legality of sports betting in South Africa is a relatively recent development. While horse racing betting has been a constant for decades, the National Gambling Act of 2004 opened the doors for a wider range of sports to be included. Noticing a prospect of economic growth, the government of Tanzania swiftly decided to regulate the online gambling industry through the Internet Gaming Regulations Act promulgated in 2012. With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting. The region’s growing middle class and increased access to mobile devices and the internet are expected to further fuel growth.

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Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize. The iGaming and betting industry is growing at an unprecedented rate worldwide, and Africa is no exception. With an increasing number of players embracing digital technology and mobile devices, online gambling and betting is expected to be the future of the gaming industry in Africa. In this blog post, we’ll explore the future of iGaming and betting in Africa, highlighting the opportunities and challenges that lie ahead. Traditional casinos are increasingly building online gambling platforms to take advantage of the demand in online betting and gambling.

Read: SuperSportBet: MultiChoice launches new sports betting platform

People living in the rainbow nation will often bet on international tournaments and local competitions, including the English Premier League, La Liga, UEFA Champions League, United Rugby Championship, SA20 and more. As a way of attracting and retaining customer loyalty, South African bookmakers offer bonuses. Here, I will break down the most common Sports betting promotions in South Africa.

South Africa gambling industry to grow $2.5 billion in 2021

betting in africa

Make sure you sign up with a betting site that offers the best welcome bonuses! A good welcome bonus can give you extra funds to bet with, reducing your risk and boosting your chances of winning without spending more of your money. Some sportsbooks also offer free bets which allow you to test the platform before fully committing, so you can see whether they’re a right fit for you. The best bookmakers have fair terms with reasonable playthrough requirements, so you can withdraw your winnings instead of getting caught in frustrating endless rollovers. Before accepting any welcome bonus, make sure that the terms are fair and achievable, ensuring they’re aligned with what you’re comfortable with.

betting in africa

Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

By doing so, they can create an environment that fosters sustainable growth, maximizes economic benefits, and safeguards the well-being of consumers in the evolving world of online betting. The evolution of sports betting in South Africa from tradition to technology underscores the dynamic nature of the industry and its adaptation to changing times. From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation.

betting in africa

Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. Nevertheless, the winnings are not always available due to a coincidence of circumstances – you need to understand the nuances of the bookmaker’s office, understand the bets, and have a winning strategy.

Is online sports betting legal in South Africa?

There are different types of sports betting promotions, including welcome bonuses, deposit match bonuses, free bets, reload bonuses, and much more. EasybetEasyBet is licensed by the Western Cape Gambling and Racing Board and owned by EasyGroup. It launched in October 2024 and offers both casino and sports betting options. The brand offers a range of over 12,000 sports markets, which include soccer, rugby, horse racing, cricket, tennis, basketball, and more. You’ll also find a range of live betting options here, providing real-time updates.

  • In addition, using special deals for South Africans can increase the value of your bets.
  • Responsible gambling refers to betting within your limits, setting budgets, and knowing when to stop.
  • Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry.
  • Kickboxing and Muay Thai, with their emphasis on striking and aggressive exchanges, tend to produce more exciting and unpredictable fights, offering different betting opportunities.
  • The evolution of sports betting in South Africa from tradition to technology underscores the dynamic nature of the industry and its adaptation to changing times.
  • These days the best online betting sites do not only offer you sports and lotteries to bet on.

Popular MMA Betting Markets in South Africa

As the competition heads toward the final, football fans across South Africa are following every twist and turn. Whether you support one of Europe’s giants or are hoping for an underdog story, this year’s UEFA Champions League games have kept everyone guessing. If you’re wondering when is the Champions League final, the big date is just around the corner — and it’s shaping up to be an unforgettable match. Expect to find multiple bonuses and promos here, including deposit match bonuses, a refer-a-friend program, odds boosts, and more. Therefore , following the tips in this article will get you closer to maximizing your experience. Keep in mind that betting is all about fun and strategy, so bring the two together and access your full potential.

Keep your goal in sight and never lose track of it throughout your betting journey. Setting a bankroll for each particular betting action ensures your pockets remain safe while providing ample room for calculated risks. Blackjack uses the international 52-card deck without jokers, with several variations of the original game being present in several online casinos which are active in Africa. Being quite possibly the most popular casino game from all over the world, Live Blackjack is the favourite table game of several gambling enthusiasts who are looking for a thrilling gaming experience.

Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game. Online gambling is prohibited if practiced through a South African based platform. It is uncertain whether this type of gambling will ever become legal in South Africa.

Although this abuse is not always regarded as fraudulent activity, bookmakers hope to identify and block bonus abusers as soon as possible. In South Africa, gambling is heavily regulated by the National Gambling Act, No. 7 of 2004 and the National Gambling Board, as well as provincial gambling regulations. Gambling and betting companies therefore hold operating licences with provincial gambling boards. However, the rapid growth of online betting and gaming has also raised concerns about the potential for problem gambling and the need for effective regulation. The government has taken steps to address these concerns, by introducing measures to prevent underage gambling and to ensure that online betting and gaming operators are operating in a fair and responsible manner.

The rise of online betting platforms

According to 2022 statistics data, Nigeria has the largest population and gross domestic product in all of Africa. Hence, it should come as no surprise that the country is currently the most profitable gambling market in sub-Saharan Africa, which translates betting to an average of 7% of the continent total. And since increasingly more Africans are being facilitated access to a stable internet connection, the number of 3G and 4G networks available on the continent have doubled over the last five years. The progressive growth of economic prosperity in numerous African countries has become undeniably visible over the last quarter-century. In addition, using special deals for South Africans can increase the value of your bets. Betting on fighters like Kamaru Usman, Valentina Shevchenko, and Israel Adesanya, each with unique styles, can make your bets more thrilling.

Traditional forms of betting, such as fixed-odds betting on outcomes, have been complemented by innovative offerings such as in-play betting and exotic bets. In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, adding an extra layer of excitement and engagement. The advent of the internet revolutionised the sports betting industry worldwide, and South Africa was no exception. Predominant online betting platforms such as the Betway app emerged as a convenient and accessible alternative to traditional brick-and-mortar establishments. This shift allowed bettors to place wagers from the comfort of home using computers or mobile devices. The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively.

The range of betting options on a betting website is among the most crucial aspects one ought to look for. From the country favorites like rugby and cricket to worldwide sports like football and specialized events, South African bettors have a broad spectrum of sports to choose from. The finest betting sites provide several betting markets, such as match winners, player props, or even live event betting, so as to accommodate these tastes. A reputable sportsbook would have a large selection of markets for both pre-match betting and live betting, thereby allowing bettors lots of options to stake wagers on ongoing events.

Crypto betting is on the rise, and it’s essential to pick a secure, reliable site. The table below highlights the top crypto betting sites and their strengths in payments, security, and bonuses. You must be at least 18 years old to legally place bets on licensed betting sports sites. Compatibility With DevicesMost sportsbooks have dedicated apps for iOS and Android.