On-page SEO is one of the three main SEO branches, which include technical and off-page SEO. The three practices work cohesively, so it’s ideal to cover each when possible. Use Semrush’s On Page SEO Checker to do this quickly and easily. It analyzes your pages against top-ranking competitors and provides actionable on-page SEO ideas. Streamline your on-page optimization process by identifying exactly what each page needs to rank higher in search results.
Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly. Not only will Google struggle to read your URL, but your audience will struggle to remember it.
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A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link. An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts of the URL. Furthermore, it should be short, descriptive, and include your target keywords. Yes, on-page SEO is crucial for improving search engine rankings and driving organic traffic.
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While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
- I also use the power of observation by putting myself in our target audience’s shoes and browsing the site from their perspective.
- It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.
- Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites.
- You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom.
Featured Snippet Optimization Checklist
The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
We will verify that the provided keyword is appropriate for informational content and refine the topic accordingly. Of course, we can even help you choose the right target keyword based on in-depth research. Once approved, we will create your new post using our advanced competitor research process. Want to hire a company to perform keyword research to ensure you’re targeting the right phrases?
Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance SEO Anomaly your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.