You can use related keywords in your content to help give search engines the context of your page. Mangools is an SEO toolkit without the high price tag of premium tools. I also like Semrush’s topic insights (available in the Organic Research tool). This helps me understand how competitors structure their content, and what topics drive the most traffic to their sites. Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term.
Debugging JavaScript errors is a big subject beyond the scope of this checklist, but at least now you know where to start. The two simple tools to test if Google can render your site with basic JavaScript are Google’s Mobile-Friendly Test and the “Test Live URL” function in Google’s URL Inspection Tool in Search Console. Select “View Rendered Page” in Search Console to view the rendered DOM, JavaScript Console Messages, and resource loading errors. You can also find a bulk report of canonicalization errors in the “Excluded” Coverage Report, labeled “Duplicate, Google chose different canonical than user.”
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This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working. Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler.
You can also use its crawls to manage and monitor changes to the site, and it helps you keep track of these changes. By doing this, you can ensure your changes don’t have a negative SEO impact. In addition, it includes another dimension of SEO issues using its own interpretation of SEO best practices.
After all, the technical foundation isn’t the end of the road for SEO success. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance. As previously mentioned, an SEO audit can take anywhere from 2 to 6 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. However, bi-weekly or weekly check-ins keep you and your team in the loop as to the progress.In any given website audit, there are a few low-hanging opportunities discovered. When these types of insights are unearthed, our team will pass them along right away.
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By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. Find out what a backlink audit is and how to perform one for your own website in five simple steps. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively.
The frequency depends on factors such as website size, industry volatility, and the resources you have available. A smaller website in a stable industry might only require quarterly audits, whereas larger sites in rapidly changing markets might need monthly or even bi-weekly checks. Successful businesses understand that performing an SEO audit is an ongoing strategic process, not just an annual task.
For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. All plans include site explorer, keywords explorer, site audit tool, rank tracker, and alerts. All of these go up in terms of how many rows can be run in your report, and you get additional tools if you go up in price. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Our powerful algorithm analyzes your site and provides personalized optimization strategies, helping you climb the search engine rankings and attract more traffic.
- There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content.
- Tools like Google Looker Studio (formerly Data Studio) let you build real-time dashboards for tracking keyword growth, page performance, traffic sources, and goal completions.
- Starting at less than half the price of premium SEO suites, it packs a veritable ton of features into its user-friendly interface, including a strong audit tool.
- Search Console and many SEO link tools may provide limited reporting on internal linking, but often the solution involves a more manual check.
Faulty or incomplete structured data can prevent a site from appearing in enhanced search results such as featured BHS Links snippets, carousels, or product listings. Auditing structured data helps you improve the chance of gaining greater visibility, higher click-through rates, and improved relevance in search engine results pages (SERPs). Regular holistic audits help you stay ahead of algorithm changes and evolving SEO best practices. Website audit checklists allow businesses to identify both obvious and subtle SEO issues, prioritize high-impact actions, and make more informed decisions. That’s why our SEO checker looks at a few key areas of your branding. People find content online through search engines, which is why it’s vital to get your website crawled and indexed by search engine crawlers, like from Google or Bing.