To improve on-page SEO, try to create longer form content of at least 1,800 words. With regards to keywords, try to use your keywords at the beginning of your title tags and insert your keyword two to three times per page. All in all, on-page optimization is one of the easiest ways to boost your rankings. I never knew that the images will also get ranked by search engines. Image with content (Infographic) is the best way to reach the right audience.
Implement Structured Data Markup for Local SEO
Positive customer reviews are critical as they not only build trust but also significantly influence GMB rankings. Regularly reviewing customer feedback helps identify specific aspects of your service or profile that may require enhancement. Regularly reviewing performance insights helps identify gaps and opportunities to enhance your Google Business Profile. Analyzing these metrics can reveal specific weaknesses, such as low engagement rates or underperforming search queries, highlighting opportunities for enhancement. Key performance metrics to assess include customer engagement rates, which indicate how well your profile attracts and retains consumer interest. Setting up a rank checker involves connecting your Google My Business profile to the chosen tool for accurate tracking.
- Nevertheless, it’s worth reviewing some crucial elements that can help your rankings.
- Of course, Google will also show a local pack when you specify a city or region in your search.
- Many websites with blogs try to publish content as quickly as possible or engage in click-bait, but this is a superficial move that doesn’t help in the long run.
- This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic.
Keep in mind that Google wants their users to have a good experience online. Pursuing this goal has helped them to become the top search engine in the world. This means Google prioritizes sites that give users good experiences, and puts them higher in a SERP. Google interprets a good experience by low bounce rates, fast load times, long dwell times, and high click or conversion rates. All of these metrics indicate that users find your site useful—and all of these metrics are available on Google Analytics.
In addition, look through your content archives to see if there are any shorter pieces that you could improve on. Increase the word count of your shorter articles SEO Anomaly and turn them into 1,000+ and 2,000+ words with in-depth insights and actionable ideas. Readability is an important factor that can affect reader engagement. If your content consists of huge blocks of text and complicated sentences that are difficult to understand, there’s a good chance people wouldn’t want to finish reading it. So even if they are interested in the topic, they’ll probably leave soon after landing on your page. This guide taught us that increasing your Google ranking in 2025 is easy with our 14 insightful tips.
This free rankings tool can be accessed on this page as well as under the “Tools” menu in your HOTH account. I recommend including only original images, and not all site images, in your sitemap. Listing images from any external source may be a waste of the search engine’s processing budget. Google now supports structured data for an image’s licensing information. Adding this gives credit to the license holder and also makes it easy for users to learn how to license the image. Illyes said this was more of a nice to have than a requirement for ranking.
When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition. For example, a while back I noticed that lots of people were building links from guest posting. And those 373 posts generate 571k+ search engine visits per month.
The Top 8 Factors
There are also free tools you can use to perform periodic checks. SERPs.com provides a free Keyword Rank Checker to test how well your site performs for different keywords, and in different locations. Once you know what keywords you need to target, how to incorporate them into your content and where you stand, you can start on improving your Google ranks in 2022.
This assures Google (and your audience) that what you have written is relevant to the search path that retrieved your page. Another effective way to build backlinks is through guest blogging. Write a guest post for another website in your industry and include a link back to your site in the author bio or content itself. This not only helps you get a backlink but also exposes your brand to a new audience.
Then came the mobile-first index; Google announced that it primarily used the mobile version of a site for indexing and ranking. In the next five years, it’s estimated that nearly 75% of internet users will use mobile devices to get online, so it’s no surprise that this factor is becoming increasingly important. Test your site on a mobile device and optimize your mobile site ASAP to improve your Google rank in 2022.