It’s not really about gaining a ton of links—that’s just a bonus. If you want to get even more juice out of your brand mentions, consider an unlinked mention link building campaign. This is where you reach out to websites that have already mentioned you and ask them to add a link to your website. You need to focus on what’s going on outside your website as well. Work on proper link building, branding and your social media efforts to make the most of your SEO.

• Regarding off-page SEO, links that carry the ‘nofollow’ tag are ignored by search engines and do not influence your rankings.
• Off-page SEO is sometimes called off-site SEO or off-page optimization.
• Inconsistent citations are confusing to both people and search engines.
• The more outgoing links a page has, the less PageRank every individual page is able to pass along, diluting the value of all links.
• If a brand mention is linked, that’s even better, but even if it’s not, it still has some value.

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Double check your content for spelling, syntax, or grammatical errors, and make sure all your facts are both accurate and cited. Just because your content is off-site doesn’t mean that Google won’t dock you for the quality of your work. You can use a search tool to evaluate this, but chances are, you won’t need one.

Off-page SEO is essential because it impacts your search rankings and online reputation. Although it involves work outside of on-page SEO, it still influences how search engines view your site. Any content management system should allow you to add something called “alt text” to all images on your website.

Why Brands Need Generative Engine Optimization (GEO) and SEO

Event-related user-generated content (UGC) can be a treasure trove of organic backlinks and social shares. Encourage attendees to post about their experience, or even offer incentives like a contest for the best event summary post. When your site or brand gets a shoutout online, whether from an influencer, a high-profile blog, or a social media post, it stirs curiosity.

That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Thankfully, dozens of tools and services provide NAP citation building and cleanup at an affordable price. And according to Moz’s 2018 Local Ranking Factors report, citations were the fifth most important ranking factor for Local Pack and localized organic results. According to Whitespark’s industry survey, local SEO experts believe an optimized GMB listing accounts for 33% of rankings for Local Pack results and 15% of rankings for local organic results.

Get a complete list of SEO best practices to boost your website’s ranking in the organic search results. Now that you know which off-page ranking factors matter the most, you can start to see how every corner of marketing communications can influence them. No matter what off-page tactics you deploy, if you want to increase brand mentions at an effective rate, you need more people to know you exist. Prioritize opportunities that will put you and your point of view in front of the most people. Brand mentions are linkless instances of your brand name mentioned online, whether in an article, a case study, on social media, within a forum, or somewhere else. Remember that social media signals will not directly impact your search traffic but rather, help establish your credibility which in turn can improve your website’s search standing.

See that’s exactly how search engines work when evaluating the off-page SEO signals to determine if a page inside the search engine results pages (SERP) deserves higher rankings or not. These signals essentially tell search engines that a particular website is trustable and holds authority for a specific subject matter. Well-done off-page SEO techniques increase brand reputation and authority. Think of easy-to-understand ways to communicate your brand to your customers and attract them with quality services. Learn how to talk to all customer segments or, at least, define your target audience, instead of floating around in the marketing space with no clue whatsoever.

Analyzing data such as past purchases, social media interactions, and website visits can provide valuable insights into your audience’s interests, behaviors, and needs. If you don’t have any content, there’s nothing to optimize for search engines. In addition, if the podcast you took part in is hosted on SEO Anomaly an actual business’ website (not just Apple Podcasts, Spotify etc.), you will be generating extremely high-quality backlinks along the way.